the core af

the core af

It's like the snack STILL slaps

Core AF is built for founders who want a solid first bite at branding — enough to feel legit without overloading the plate.

This kit focuses on the essentials: clear direction, thoughtful visuals, and a cohesive foundation that comes together clean and intentional. No filler, no extra ingredients — just what you need to feel satisfied.

Timeline: 4-8 weeks

investment: $1,800

Who is this for:

Who is this for:

  • You're launching something — a business, a brand, a big idea — and you refuse to let it look like it was thrown together the night before


  • You're turning your side hustle into your main thing and you need a brand that makes people take you seriously (because you already do)


  • You're a solopreneur who wants a polished, cohesive identity without biting off more than you can chew right now

  • You're launching something — a business, a brand, a big idea — and you refuse to let it look like it was thrown together the night before


  • You're turning your side hustle into your main thing and you need a brand that makes people take you seriously (because you already do)


  • You're a solopreneur who wants a polished, cohesive identity without biting off more than you can chew right now

Who is this not for:

Who is this not for:

  • Your brand has been out in the world for a minute and has more layers than this package is built to untangle


  • You've got a growing team, multiple offerings, and brand touchpoints that go way beyond the essentials


  • You need deeper strategy, bigger deliverables, or a brand system with a lot more range — that's what the next course is for

  • Your brand has been out in the world for a minute and has more layers than this package is built to untangle


  • You've got a growing team, multiple offerings, and brand touchpoints that go way beyond the essentials


  • You need deeper strategy, bigger deliverables, or a brand system with a lot more range — that's what the next course is for

What's Included:

  • Brand Messaging

  • Creative Direction

  • Core Logo Suite

    • Primary Logos

    • Secondary Logos

    • Submark Logos

    • Brandmark Logos

  • Curated Color Palette

  • Brand Typography

  • 1 Primary Brand Element/Illustration

  • 4 Brand Mockups

  • Mini-Brand Guidelines

  • Plus any imagery or textures show in the brand presentation

Add-Ons:

  • Launch Logos (for merch) + $200

  • Canva Integration + $300

  • Custom Illustrations + $400

  • Social Media Templates + $500

unstoppable af brand kit

loaded af brand kit

Let’s build something people talk about

Let’s build something people talk about

let's f*cking go